International Delivery

Designed a unified product catalog that lets clients order equipment across the world, in one checkout, with the right price, delay, and keyboard for each country.

Background

No self-service for international orders

Fleet's platform let clients order equipment online — but only for their home country. For anything international, they had to contact sales directly. The process was slow, manual, and created bottlenecks for both clients and the ops team.

As more clients grew global, the need became urgent: bring international orders into the platform, without breaking the simplicity of the existing flow.

Discovery

Mapping the real shape of a global order

Ops and finance interviews

Worked with the ops and finance teams to understand how international orders were handled manually — pricing rules, delivery times, taxes, and local product variants.

User testing

Ran multiple rounds of tests with clients to see how they think about global orders. One finding changed the whole design: a single order can ship to multiple countries at once.

Edge cases audit

Listed every variable that changes per country — price, currency, delivery time, keyboard layout, local availability. Each one had to feel natural in the flow, not like a setting.

Learning

Three insights that shaped the catalog

Country selection belongs on the product, not the catalog

A global country filter would have been simpler. But real orders mix destinations — one laptop for Paris, another for Berlin. The country has to be set per product, in the cart.

Country changes everything visible

Picking a country must update the price, delivery time, and keyboard layout in one move. No hidden forms. The user should see the real offer before adding to cart.

The cart must link to real addresses

A selected country in the cart is just an intent. Matching it to the client's saved delivery addresses — or prompting to create one — closes the loop and avoids failed orders.

Solution

One catalog, country-aware at every step

The catalog looks unified, but adapts to the user's intent per product. Each item has a country selector that updates price, delay, and specs live. The cart then checks each destination against saved addresses — and helps the user fix gaps before checkout.

Key design decision

Country selection lives on the product card — not the catalog header. This allows a single order to cover multiple countries at once, matching how global clients actually buy.

Impacts

Global orders, now self-service

>50% Of Fleet's revenue now comes from international markets

Days → mins : International orders placed directly, without sales intervention

Ops workload reduced : fewer manual orders to process by hand

Client autonomy : global companies can order as easily as local ones